About us
Research. Strategy. Design.
Since 2016
We’re a marketing consultancy helping modern brands bring new products, services and experiences to market.
Our story
Since 2016 we’ve helped dozens of established brands stay relevant in their ever-changing markets, and plenty of startups rapidly achieve market-fit, by designing bespoke products, services and experiences.
We've been fortunate to work with some of the most driven companies in Mexico and Latin America in pretty much every industry and category of products and services, from consumer packaged goods to healthcare, from automotive to raw materials, from real estate to hospitality, from transportation to banking and insurance.
Current and past clients include: Alsea, Aduax, Arca Continental, Bacardí, Banorte, CEMEX, Christus Muguerza, CHUBB, Coflex, Colgate-Palmolive, Coppel, DiDi, FEMSA, Gastronomica Holdings, GNC, Grupo AlEn, H-E-B Mexico, Heineken, Hutchison Ports, Innovasport, Kavak, Lamosa, Metalsa, OXXO, Procter & Gamble, Protexa, Reynera, Sigma Alimentos, Talisis, Workbeat, Yoplait.
Founders
Michael García Novak
Entrepreneur, educator and innovation consultant, Michael has been leading teams ever since he was thrusted into the leadership of CEDIM as a young CEO (2002 – 2016). It was here where he created the Master in Business Innovation (MBI) program, a first of it’s kind in Mexico. He later founded the LatAm branch of Idea Couture (2010 – 2015), an innovation consultancy, now a part of Cognizant. His educational endeavors are currently fueling a brand new project, Infinite Institute, a boutique business school mixing business strategy and creativity.
Mircea Turcan
Mircea is our Managing Partner, coordinating and mentoring a team of researchers, strategists and designers on projects spanning marketing strategy, branding, service design and architecture. With a long background in branding, digital and interactive design, Mircea was previously a co-founder and the creative director of Restate Media (2004 – 2017), a UX/UI design studio, a professor of design and typography, an art-director. He lectures frequently on topics spanning the intersection of contemporary culture, design and technology.
